Ofcom published The Communications Market Report 2014 in the UK which includes some fascinating statistics about Internet usage and the impact of mobile phones.
Incredibly, the preferred device when searching the internet is no longer the PC and Laptop. 52% of those surveyed prefer a mobile phone or tablet (iPad).
One of the emerging trends is the use of mobiles and tablets to search for property whilst watching TV. It is now estimated that 50% of all those searching for their next home uses a mobile phone or tablet rather than a PC or Laptop.
Crucially for Estate Agents and Letting Agents, it also seems that people use their mobile phones to view property details when they see a For Sale/ To Let board outside a property. It is now even more important that agents have fully mobile-friendly versions of their websites.
If not, expect fewer clients...
Is your website mobile friendly? If not, then Google is now starting to prioritise your competitors over you. Google announced the changes on Tuesday (18 November) that it is now adding a new “mobile-friendly” label to their mobile search results. Have you ever used a smart phone to see your own agency’s website? Was the text too small, the menu difficult to read and you had to scroll sideways just to see the basic information. If this is the case, then you don’t have a mobile-friendly website. A website that hasn’t been optimised for mobile can be extremely frustrating experience for a mobile user. This feature is being rolled out globally starting in the USA and will visible for European websites within the next few weeks. A spokesman for Google said: “We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.” What this means for your agency is that if you do not have a mobile friendly version of your web site then not only will your potential buyers be turned-off but Google will now de-prioritise your website.
Are you ‘Mobile-friendly’?
Google have produced a webpage which enables you to test how Google will judge your existing website: Google Mobile-Friendly Tester
Google are using these labels as a first step to helping mobile users have better experience online. They have also announced that they are experimenting with using mobile-friendly criteria as a ranking factor, meaning if you don’t have a mobile optimised website it is likely to have a negative impact on your SEO.
Get a ‘Mobile-friendly’ website for your Agency now
It has never been more important to go mobile. The simplest and cheapest solution for most agencies is to keep their existing website and add a second mobile-friendly website which is designed for smart phones and iPads. LocalPropertyIndex has launched the lowest cost Agency Mobile Website package which brings a fully mobile-friendly website designed specifically for estate agencies and lettings agencies. The standard package costs £599, plus a monthly hosting & maintenance fee of £33 over two years – equating to an overall investment of £1391. The components of this service include:
- Fully synchronised with your property listings database
- Unlimited properties UK & Overseas (Sales and Lettings)
- Properties updated automatically
- 6 Standard web pages (About us, Contact us etc)
- Property description includes Google maps
- Covers Mobile version (iPhone, Android, Windows phone) & Tablet version (iPad, iPad mini, Android)
There is a Special 50% Discount offer valid until 12th December 2014, which costs a total of just £695 and includes all set-up and two years hosting & maintenance fees. Contact us to find out more.